About Us

The Creator

Meet the creator and formulator of RUE, Kristina Dunn. The two-time award winning graduate from Formula Botanica with diplomas in Organic Skincare Formulation, Organic Cosmetic Science, Anti-Aging Skincare, and Beauty Business Management.

Each of her formulations are designed in excellence with hand-picked ingredients that show results. Her exquisite products leave the skin ultra hydrated, soft to touch, relieved of irritation, and with a youthful glow. 

Her vision creates sophisticated and effortless products that are ethically and sustainably produced, by her hands, in Norway. With years of dedication and research in developing natural beauty, she's a vanguard in couture skincare.

The formulator, Kristina Dunn. Photo by Sahzene Cakir.

Our Sustainability

We strive to be a sustainable skincare brand by incorporating wild harvested, organically grown, 100% plant-based ingredients in our formulations. All products are cruelty free and we do not use harmful chemicals or preservatives. 

We are a creator to customer brand, meaning all products are produced in small batches and are as fresh as possible. 

To reduce our C02 footprint, over 90% of our ingredients and packaging are sourced from Europe.

Our packaging is made from sustainable paper sources and contains plant-based glue and laminate. Our dropper tops can be easily broken apart for recycling. Our glass bottles are made of white opal glass. Follow your community's guidelines on how to recycle these materials.

North of Norway beach and mountains. Photo by Marte Gjone.

Thank you

We would like to thank you for being a natural beauty. Because of your support for small batch skincare brands as RUE, you are helping our Mother Earth. She is a beautiful Mother and we must all do our part in protecting her, allowing her to thrive. Thank you for making this choice! 

Closeup of a woman's chest with a blackberry in her neck.

 

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Effortless beauty,                                          just like you.